Effective from: 01 September 2025
Applies to: fashionbyberlingerhaus.com
Contents
Introduction
I. Data Processing Related to the Use of the Website
- Data Controller
- Applicable Laws and Regulations
- Data Processing Related to the Contact Form
- Use of Hotjar
- Use of Google Analytics
- Use of Google Ads
- Use of Meta (Facebook) Pixel
- Sending Promotional SMS Messages
- Use of Cookies
- Technical and Organizational Measures
- Rights of Data Subjects
Introduction
This Privacy Policy provides information on the data processing activities of HOME DEVICE Kft. (registered office: 1078 Budapest, Marek József utca 14. ground floor, unit Ü-1., email: office@fashionbyberlingerhaus.com, phone: [PHONE NUMBER]) in connection with the use of the website www.fashionbyberlingerhaus.com.
The website enables visitors to obtain information about the services offered and to contact the operator via the contact form.
I. Data Processing Related to the Use of the Website
1. Data Controller
Data Controller: HOME DEVICE Kft.
Address: 1078 Budapest, Marek József utca 14. ground floor, unit Ü-1.
Email: office@fashionbyberlingerhaus.com
Phone: [PHONE NUMBER]
2. Applicable Laws and Regulations
Data processing is carried out in compliance with:
Regulation (EU) 2016/679 of the European Parliament and of the Council (General Data Protection Regulation – GDPR).
Act CVIII of 2001 on Certain Issues of Electronic Commerce Services and Information Society Services.
Act C of 2003 on Electronic Communications.
Act XLVII of 2008 on the Prohibition of Unfair Commercial Practices against Consumers.
Act XLVIII of 2008 on the Essential Conditions of and Certain Limitations to Business Advertising.
Act CXII of 2011 on Informational Self-Determination and Freedom of Information.
3. Data Processing Related to the Contact Form
3.1. Purpose: To identify the user filling out the contact form and to enable communication.
3.2. Legal basis: GDPR Article 6 (1) (a) – consent of the data subject.
3.3. Processed data:
- Name – identification
- Email address – communication
- Phone number – communication and clarification of inquiries
Please note that the email address does not need to contain personal data. For example, it is not necessary for the email address to include the data subject’s name. The data subject is free to decide whether to provide an existing email address that contains information referring to their identity.
3.4. Processors involved:
- Website operator: Aktiv Digital Media Kft. (5600 Békéscsaba, Lencsési út 35-37. 8/46, company reg. number:04-09-014773, TAX number:26629827-2-04, office@aktivdigital.hu, +36 30/360 9350)
- Hosting provider: Tárhely.eu Kft. (1144 Budapest, Ormánság utca 4. 10/241, Company reg. number: 01-09-909968, TAX number: 14571332-2-42, support@tarhely.eu, +36 1 789 2789)
3.5. Data subjects: Users completing the contact form and consenting to data processing.
3.6. Retention period: 1 year from submission, or until consent is withdrawn.
3.7. Method: Automatic electronic processing within the controller’s email system.
4. Use of Hotjar
Our website uses the Hotjar analytics tool in order to better understand the needs of our visitors and to optimize their user experience. Hotjar uses cookies and other tracking technologies to collect information about user behavior (for example, which pages they visit, how much time they spend on the site, what interactions they perform). The data collected by Hotjar is processed anonymously and is not suitable for identifying individual users.
5. Use of Google Analytics
Our website uses the Google Analytics service, operated by Google Ireland Limited (registered office: Gordon House, Barrow Street, Dublin 4, Ireland).
Google Analytics uses cookies to analyze the use of the website, such as the number of visits, the pages viewed by visitors, and the time spent on the website.
The information collected is stored on Google’s servers (typically in the United States). The data is used for anonymous statistical analysis and cannot be used to identify individual users.
6. Use of Google Ads
Our website also uses the Google Ads advertising service, which enables the remarketing function. This means that visitors to the website may later encounter advertisements within the Google advertising network that are based on their browsing habits on the website.
Google Ads places remarketing cookies on the user’s device, the purpose of which is to display relevant advertisements tailored to their interests.
7. Use of Meta (Facebook) Pixel
Our website uses the Facebook Pixel service provided by Meta Platforms Ireland Ltd. (“Meta”, registered office: 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland).
With the help of Facebook Pixel, we can measure the effectiveness of our advertisements, as well as display targeted advertisements to users on the Facebook and Instagram platforms.
The Meta Pixel uses cookies and other tracking technologies to collect data about the activities visitors perform on our website.
8. Sending Promotional SMS Messages
If you give your consent, we may periodically send promotional SMS messages to the telephone number you have provided, in which we inform you about our current offers, promotions, and other news related to your field of interest. The sending of SMS messages takes place exclusively with your prior consent, which you may withdraw at any time through the unsubscribe option included in the message or via our customer service contact details.
9. Use of Cookies
Cookies are small data files that are placed on your computer when visiting the website, created by the websites you visit, and which are stored and saved. The most commonly used browsers (Chrome, Firefox, etc.) generally accept and enable the downloading and use of cookies by default. However, it is possible for the user to reject or block cookies by modifying the browser settings, and cookies stored on the computer can also be deleted. More detailed information about the use of cookies can be found in the “help” section of each browser.
Basically, we distinguish between two types of cookies. One group includes cookies for which user consent is not required. We provide information about these when the user first visits our website. These include, for example, “user input” cookies, authentication cookies, user-centric security cookies, multimedia player session cookies, load-balancing session cookies, and cookies that help customize the user interface.
The other group includes cookies that require the user’s consent. If data processing already begins upon visiting the website, we inform the user and request their consent when they first visit the site. These include, for example, social media tracking cookies, cookies related to external advertisements, and our own visitor analysis cookies.
Accepting cookies is not mandatory. However, we inform users that the lack of enabling cookies may affect the operation of the website, and we do not take responsibility if our website does not function as expected due to cookies being disabled.
9.1. Applied Cookies
Type: Session cookies
Name: Cookies essential for providing the service
Consent: Not required
Description: These cookies are necessary to enable the use of the website by users.
Purpose: Ensuring the operation of the website
Validity: Until the browsing session ends
Type: Functional cookies
Name: Cookies for storing previous settings (e.g., remembering passwords, individual settings, etc.)
Consent: Required
Description: These cookies allow the browser to remember certain user settings on the website. For example, which cookies the user accepted during their first visit.
Purpose: Remembering user settings
Validity: Depends on settings, but maximum 2 years
Type: Tracking cookie for visitor analysis (third-party)
Name: Google Analytics (_gat and _ga)
Consent: Required
Description: They collect information about the use of the website and the activities of the user.
Purpose: Related to services of third parties (e.g., Google) during the website visit
Validity: 2 years
Type: Marketing cookies (third-party)
Name: Facebook Pixel, Google Ads remarketing
Consent: Required
Description: Marketing cookies are used to track visitors’ website activities.
Purpose: The goal is to display relevant advertisements to individual users and to encourage their activity.
Validity: 2 years
For more detailed information about third-party cookies, you can refer to the following links:
Google Analytics - https://policies.google.com/technologies/types?hl=hu
Google Remarketing – https://policies.google.com/technologies/types?hl=hu
Facebook Pixel - https://www.facebook.com/policies/cookies/
Google Conversion Tracking - https://policies.google.com/technologies/types?hl=hu
10. Technical and Organizational Measures
The Data Controller ensures and facilitates the exercise of the rights of the data subjects in connection with data processing, with particular regard to the right to information and objection.
The Data Controller undertakes to include in its data protection policy guarantees that ensure the protection of the rights of data subjects.
11. Rights of Data Subjects
The data subject can exercise the rights described below at the address provided in point 1. All requests related to the exercise of rights will be evaluated within 25 days of receipt.
11.1. Right to Information
The principle of fair and transparent data processing requires that data subjects be informed before data processing begins about the fact and purpose of data processing, the identity of the data controllers, the data protection officers, the scope of the data processed, the legal basis, duration, and method of data processing, as well as the data processors used during data processing. Based on the right to information, data subjects have the opportunity to request information regarding the processing of their data, in which case they will receive personalized information.
11.2. Withdrawal of Consent
The data subject has the right to withdraw their consent at any time. The withdrawal of consent does not affect the lawfulness of data processing carried out on the basis of consent before its withdrawal.
11.3. Right to Rectification
The data subject has the right to request the correction or completion of the data concerning them that is processed by us.
11.4. Right to Erasure / Right to be Forgotten
Data subjects are entitled to request the deletion of their data processed by us. Please note that a request for deletion will be rejected if there is a legal obligation to retain the data.
11.5. Right to Restriction / Blocking
The data subject is entitled to request the restriction/blocking of their data (clearly marking the limited nature of data processing and ensuring separate processing from other data). The restriction lasts until the reason specified by the data subject necessitates it.
11.6. Right to Object
The data subject has the right to object, meaning they are entitled to object at any time for reasons related to their particular situation to the processing of their personal data for tasks carried out in the public interest or in the exercise of official authority, or in relation to the legitimate interests pursued by the data controller or a third party.
11.7. Right to Data Portability
The data subject has the right to receive the personal data concerning them, which they have provided to the data controller, in a structured, commonly used, and machine-readable format, and is entitled to transmit these data to another data controller without hindrance from the data controller to which the personal data was provided, if the data processing is based on consent or contract and the processing is carried out in an automated manner.
11.8. Right to Lodge a Complaint and Initiate Proceedings
The data subject is entitled to lodge a complaint with the supervisory authority or initiate its proceedings, and to exercise effective judicial remedy if they consider that there has been a violation regarding the processing of their data or the exercise of rights related to data processing. In the case of judicial remedy, the data subject may initiate a civil lawsuit, which falls under the jurisdiction of the court. The lawsuit may also, at the choice of the data subject, be brought before the court of the data subject’s place of residence. A list of courts and their contact information can be accessed at: http://birosag.hu/torvenyszekek.
Contact details of the competent supervisory authority:
National Authority for Data Protection and Freedom of Information
Address: 1125 Budapest, Szilágyi Erzsébet fasor 22/C
Postal address: 1530 Budapest, Pf.: 5
E-mail: ugyfelszolgalat@naih.hu
Phone: +36 (1) 391-1400
We kindly ask data subjects, before turning to the supervisory authority or the court with their complaints — in order to resolve the issue as quickly as possible — to first contact the Data Controller.